You finally come to a conclusion: "I need a good opt-in list of hungry buyers".
After days of researching you finally decide to have one of your own.
But, after spending a lot of money and time, you found out that you are not making profit at all.
This articles shows you mistakes that you could have done and how to solve them.
So you've decided to publish your own ezine. Problem is that you have very few subscribers. Now you're feeling sad, and depressed because the work that you've labored so hard for feels like it is going to waste.